In India’s dynamic economic landscape, the growth of startups and Small and Medium-sized Enterprises (SMEs) is pivotal. Yet, a persistent challenge for these burgeoning businesses remains access to timely and appropriate capital. Traditional funding avenues often involve lengthy processes, stringent collateral requirements, and, for startups, the dilution of equity. Addressing these critical gaps, Recur Club has emerged as a significant fintech player, offering a streamlined and innovative approach to debt financing.
Redefining Access to Capital
Recur Club operates on a sophisticated debt marketplace model, effectively bridging the gap between growth-focused businesses and a diverse pool of lenders. This platform currently connects over 150 financial institutions and debt providers with companies seeking capital for expansion, operational needs, or inventory management.
The core differentiator of Recur Club lies in its commitment to non-dilutive funding. For many startups, securing equity investment means relinquishing a portion of their ownership and control. Recur Club’s debt-centric solutions empower founders to access necessary capital without diluting their stake in the company, preserving their vision and autonomy.
Efficiency and Transparency at its Core
One of Recur Club’s standout features is its unparalleled speed and transparency. Leveraging advanced technology-driven underwriting, the platform claims to facilitate funding offers within a remarkable 48 hours. This drastically reduces the typical waiting periods associated with traditional bank loans, allowing businesses to seize opportunities without delay. Furthermore, the platform prides itself on transparent terms and conditions, eliminating hidden fees and ensuring clarity throughout the funding process.
Recur Club offers a range of tailored debt products designed to meet diverse business needs and revenue profiles:
- Recur Swift: Ideal for smaller, agile businesses, offering collateral-free loans up to ₹10 crores with rapid disbursal.
- Recur Scale: Caters to larger enterprises and established SMEs, providing funding solutions up to ₹100 crores to support significant growth initiatives.
To qualify for funding through Recur Club, businesses typically need to demonstrate a minimum annual revenue of ₹10 lakhs and have been operational for at least one year.

Supporting Diverse Sectors and Fueling Growth
Recur Club’s impact spans across a multitude of high-growth sectors, including Software as a Service (SaaS), technology services, B2B marketplaces, Direct-to-Consumer (D2C) brands, HealthTech, e-commerce, Electric Vehicles (EV), and manufacturing. This broad reach underscores its role in catalyzing growth across India’s modern economy.
The platform has already facilitated over ₹2500 crores in capital for various businesses. Recent strategic moves include:
- An allocation of ₹150 crores specifically for D2C brands, aiming to bolster their growth in the quick commerce landscape by providing working capital for inventory and marketing.
- A notable ₹40 crore debt financing for CollegeDekho, an ed-tech startup, showcasing Recur Club’s support for innovation across different domains.
- Successful fundraising efforts, including $30 million in capital from prominent investors like InfoEdge Ventures and Village Global, validating the platform’s robust business model and potential.
The Future of Funding: A Partnership Approach
Founded in 2021 by IIM Calcutta alumni Eklavya Gupta and Abhinav Sherwal, Recur Club’s vision is clear: to democratize access to capital for India’s burgeoning startup and SME ecosystem. By dismantling traditional financial barriers and offering flexible, non-dilutive solutions, Recur Club is not just a lender; it’s a strategic partner in the growth journey of countless Indian businesses. Its innovative approach marks a significant evolution in how capital is accessed, promising a more agile and equitable financial future for ambitious entrepreneurs nationwide.